Marketing Antics for Maximum Exposure
So, you’ve filmed your sketch, shown it to your mum, your best friends and the person you’re sleeping with. They all think it’s marvellous. What next?
The bitter truth is that talent will get you nowhere if you don’t learn to network, promote and market yourself. Even if you have an agent, they can’t work miracles and the road to greatness (or even simply making a living from doing the thing you love) is not an easy one. Thousands of egos lie bloodied and groaning at the wayside.
Meanwhile, the procession of talent continues, undaunted. OK, I’ll get off the metaphor but you get the idea: the world is stuffed full of people clamouring for attention.
So, what to do? Firstly, use your social media network. Many of us feel iffy about promoting ourselves. If you’re serious about what you’re doing, get over it. Your network is the best starting point you have so use it.
Upload your videos to Facebook. Tweet each time you upload a new video – wherever you upload it. Utilise Pinterest, Google+, Instagram, Vine and Linkedin. Use any growing social network. Jump on the bandwagon. At the risk of sounding self serving, being on MimoTV is an excellent start. It is a credit. Not everyone makes it on – thereby increasing the value of those who are on.
Create a website, keep it updated, write a blog and interlink all your social media output as well as using it to flag up any performances or new material that you’ve posted. Use your digital presence to support other performers and writers who you rate – it’s a community and while you may not receive reciprocal attention from all of those you support, you will from others.
Print business cards and use them. Put your most significant URLs on them. You never know who you will meet. Talk to people on the bus, the train, the plane, the gym, the pub, the street. Don’t be a self promoting nutter, just be open to chatting and see where the conversation takes you. If you still use email, put a link to your latest material in your signature line or somewhere at the bottom of your email.
However, beware of marketing yourself too soon. Have you honed your material? Are you actually funny? Wait until you have something that you are proud of – then promote it. We’re all attention seekers; don’t create a Facebook fan page until it shows something worthy of attention. Don’t tap your high profile friend for a supportive tweet or mention until the material is excellent. It’s you on the line, so give yourself the best chance you can.